Music-based social network celebrates its first year with a stack of stats.
Flowd gives music fans an app through which they can discuss their favourite singers and DJs with each other, while connecting to the performers themselves.
Over the course of its first year, Flowd has held artist campaigns for the likes of Britney Spears and The Wanted.
In addition, the platform also allows users to find deals and promotions.
Flowd has released some key stats as it passes its one year birthday such as:
* 7.5 per cent of attendees used Flowd to check in to the gigs and 76 per cent of those went on to collect free merchandise on offer.
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* Increase in merchandise sales with 31 per cent of people collecting their free poster going on to buy additional merchandise, with an average of £16 spent by each person.
Tommi Laitinen, SVP, Flowd, said: "Music is one of the most powerful forms of entertainment, and Flowd has been enabling artists to channel their entertainment directly to their biggest fans.
"This has helped them build even closer links with their superfans, and provided them with a simple route to monetise these fans in an engaging manner. With what we’ve achieved in year one, I can’t wait to see our second year plans come to fulfilment."
Check out the infographic below. 
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