UK company inks deal with local media giant to offer mobile social network.
The agreement will see Flirtomatic initially launched on-deck with operators using existing ninemsn content relationships.
Ninemsn will also handle all advertising sales, while its 5th Finger subsidiary will handle SMS messaging.
Flirtomatic’s launch in Australia is its third in the last year beyond the UK following expansion into the US and Germany.
Mark Curtis, CEO of Flirtomatic, said: “Obviously we’re delighted to be opening up in another new territory and to be approached by an online media giant such as ninemsn, is a great reassurance for us and the work we’ve done so far.
"We’re looking forward to seeing what kind of virtual gifts partners can come up with to satisfy the Australian market. We naturally want to go a little deeper than the stereotypical koala bears and hats with corks.”
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