Snowwomen outsold Snowmen by almost two to one. Snow, really.
In the five days between Boxing Day and New Year’s Eve, the social network sold over 54,000 gifts, averaging out to selling around 233 gifts per hour. The Vodafone UK free data promotion between Christmas and New Year spurred a six fold increase in new users.
One of the most popular gifts over Christmas was the Flirtomatic Christmas Stocking, which was also one of the most expensive, selling over 16,000 and a third of those were bought within the first three days of the item being on sale.
Other hits included Candy Canes (just under 9,000), Mistletoe (around 8,300) and Rednose Reindeer (over 7,000).
Mark Curtis, CEO of Flirtomatic, said: “There’s no doubt that when done correctly, virtual gifts have helped encourage more people to make micro payments using their mobile and by doing so, has built up their confidence in using their phone to pay for things.”
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