Flirtomatic, the UK mobile flirting service, has run its billionth mobile advert in less than a year.
The social network serves over 56 million text and banner ads a week, Its ad revenue grew 31 per cent in 1Q 2008 over the previous quarter. Advertisers include O2, Orange, Vodafone, Yahoo, Samsung and MSN. They can target users by gender, age and location by postcode.Matt Dicks, head of sales and marketing at Flirtomatic, is delighted that the advertiser base is moving away from purely mobile-related brands. He said: “The trend is changing very slightly and more brands are testing mobile advertising. With the increase in users, the advertising model for mobile is likely to change, moving away from standard banners and text advertising to a more integrated and targeted system as consumers begin to engage more and become familiar with the technology.”
As an added sweetener to brands, Flirtomatic offers a branded mobile profile page for promoting products, delivering brand awareness, driving footfall to stores plus mobile ticketing and coupons.
Advertisement
