Wrapper company says 4m new consumers sample its games every month.
Flexion is offered to developers as a pain-free way of enabling Android and Java products for trial by consumers.
Instead of adding billing SDKs to their game code, developers simply wrap their products with the Flexion wrapper.
These wrapped apps can then be distributed via app stores as free downloads with a choice of different trialling models such as limited time, number of sessions, rental, or subscription.
Flexion-wrapped games are available in app stores offered by Nokia, Samsung and Sony Ericsson, and many publishers are actively using the tech.
For example, Nokia customers in 68 markets can now download any Java game from EA and play it for free before deciding whether to commit to a purchase.
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Purchases are made via operator billing in more than 80 markets.
Jens Lauritzson, CEO of Flexion, says the more open app stores are, the easier it becomes for developers to launch with Flexion’s wrapper.
He said: "Whilst app stores like Getjar have adopted a model where developers and publishers can use their own monetisation methods and tools, the majority of app stores are still struggling to provide a good business case for developers.
"Much of this is down to a lack of a good billing and licensing solutions for apps. This is why the majority of apps are offered free, or with advertising, but only a few manage to generate significant revenues.”
“Whilst some have tried non-operator billing methods such as Paypal and Google Checkout, the app stores need to be helping developers to make money before they stand any chance of rivalling Apple’s success."
The company is aiming for a growth rate of 100 million new consumers per month within the next 24 months.
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