Consumers are now able to browse products, view promos, and subscribe via their phones.
Mobile design agency, Fjord, has revamped operator, Three's, mobile web offering to improve the way shoppers can connect with the network.
New and existing customers will now be able to search promotions, mobile devices, as well as view subscription packages.
It also offers a store locator, data usage tracker, celebrity blogs, videos and app recommendations.
Johan Gertell, head of digital at 3 Sweden, said: "Fjord has played a pivotal role in helping us to introduce a compelling new offering that puts the user at the heart of the experience.
"As experts in service design, we were impressed with Fjord’s thinking and vision for the mobile service that allows us to engage more deeply with our customer base."