Says it's the first major news publisher to launch one.
The app is available today directly through a web browser at app.ft.com, and can be accessed through most tablet and smartphone devices with one login and one subscription payment.
Access is free during launch week.
The other main benefits are:
· Reading offline – saving a shortcut to your home screen so you can read it offline
· Speedier loading and refresh
· Automatic updates with no need to download new versions of the app
· Content configured to the device
· Specific to tablets – new content from FT Blogs
Interesting launch, indicating the enthusiasm among news providers to move beyond the app, even though in theory users are psychologically less keen on paying for browser based stuff.
Mind you, the FT has always been a bit different in this regard, with an affluent readership more relaxed about a paywall.
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“This is our best app yet, and it is an important step in our strategy of providing multi-channel access to our global journalism quickly and simply,” said John Ridding, CEO of the Financial Times.
“In a world of increasingly digital complexity we want to keep our service simple, easy to use and efficient to offer our customers the best possible experience of FT journalism.”
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