Money money money.
The Financial Times has generated more than £1 million in advertising revenues from its iPad app, since its release in May.
Deputy chief executive and global commercial director Ben Hughes revealed the figure at the MediaGuardian Changing Advertising Summit.
Hughes also said that the iPad app now makes up 10% of the FT's overall new digital subscriptions.
The FT had a sponsor on board for its iPad app from the start - luxury watch brand Hublot.
Its approach contrasted with US rival the Wall Street Journal, which required a paid subscription for the bulk of the content within its iPad app.
Advertisement




















