The FT Little Book of Business Travel (LBBT) now available for iPhone and BlackBerry
It's a free app that combines business travel content from the printed FT LBBT on Beijing, Hong Kong, Macau and Shanghai (published last November) with the iPhone UI.
There is also a version for the BlackBerry Bold 9000 - both versions can be downloaded at www.ftlittlebookofbusinesstravel.com.
The app is being promoted through advertising on BBC.com, BBC mobile and mobile ad networks, as well as on FT.com and in the Financial Times newspaper
Claire Breen Melwani, Director Luxury Sales, Partnerships and Special Projects Asia Pacific at the FT, said, “[LBBT] is written primarily by FT correspondents who have spent most of their working lives in the cities featured. The app will provide information and articles on business etiquette, plus business services such as local couriers, translators and the best venues for client-focused entertaining."
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