Driven by fifth of visits that come from mobile phones.
FT.com has seen a growth in the use of mobile traffic, which is now at one-fifth of all visitors, according to publisher Pearson.
The number-crunching broadsheet notched up 790,000 users of its web-based iPad app in September securing more than 15 per cent of new digital subscriptions for mobile.
In total, digital subscriptions for the FT increased by 30 per cent across the first nine months of 2011 to 250,000. This has seen the overall registered user count grow 40 per cent to almost four million.
Pearson, says: "Although macroeconomic uncertainty and volatility in financial markets contributed to tougher conditions for advertising in the third quarter, advertising revenues were broadly level after nine months.
"Mergermarket achieved strong growth, benefiting from good renewals and the successful launch of a number of new products including ABS Europe and Xtract Asia."
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These figures vindicate the controversial decision by the FT to switch its mobile apps to HTML5 based web apps, and thus free itself from the Apple walled garden and the need to share 30 per cent of revenues back to the iPhone maker.
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