Production company spins off separate unit to handle video for 'mobile media platforms'.
London-based Film38 has set up a new unit called Entertaining:TV to handle production of ad-funded content for 'non-traditional broadcast platforms', including mobile and in-flight.Entertaining:TV will sit as a separate limited company within the Film38 Group.
Film38 managing director Liz Smith said: “Ad-funded programming is becoming increasingly prevalent, and a new model of a production company is required to support it. Entertaining:tv has been set up to feed this rapidly growing demand for exceptional quality video content.
"It acknowledges that new marketing principles have emerged, and recognises that the way consumers respond to media is going through radical change."
Advertisement
