First rule of iPhone: talk about it as much as you like.
David Fincher, who also directed Zodiac and The Curious Case of Benjamin Button, directed the 30-second “Break In” ad, which shows a man breaking into a Apple R&D facility to get the new iPhone.
It's a bit traditional for such an edgy director, to be honest.
ME reckons he should have done a twist on Benjamin Button, in which a man starts life with an iPhone 3G S and ends his days with a Nokia 3330. That would be profoundly moving.
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