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FEATURE: Why mobile ads need their own vocab

Stuart O'Brien
FEATURE: Why mobile ads need their own vocab

Thanks to iPhone, mobile is learning to speak for itself, says AdMob’s Russell Buckley...

When a new media channel emerges, it tends to borrow from media that came before it. Only later does it develop into a style and format that is recognisably unique. So it will be with mobile...

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Tags: apple , admob , mobile advertising , lynx , iPhone