The sun is setting on PSMS as a payment channel. But how bright is the shine on its replacement?
In the first ever issue of ME we ran an interview with Simpay, the company that was going to transform UK mobile payments with a single, cross-operator WAP billing platform. It died soon after – and so apparently did its one platform dream.But here we are, three years later, about to celebrate the first anniversary of just such a scheme. But should the industry really celebrate Payforit? How successful has it been?
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