Variable daily data tariffs might be one way to encourage more consumers on to the mobile internet...
...Or would they just add to the confusion?Ever since the very start of the mobile media age, observers have quoted data tariffs as perhaps the single biggest hurdle to progress.
Happily, this particular barrier is crumbling fast. In December, Virgin Mobile UK introduced a 30p per day rate to attract more prepaid users to the mobile internet, undercutting 3 UK’s daily fee of 50p.
It’s good. But is it enough? Nick Lane, of ME Research and Direct2 Mobile, shares his thoughts…
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