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FEATURE: The killer app is dead. Long live the killer service

Stuart O'Brien

by Stuart O'Brien
Tuesday, October 14th 2008 at 12:13PM

FEATURE: The killer app is dead. Long live the killer service

For an industry obsessing over the mass market, mobile is really becoming about the individual, argues Nick Lane.

Perhaps it always has been. Hence, mobile TV is me-TV, mobile advertising has become personalised advertising. The conclusion, then, is that the eternal quest for the killer application is over.

After all, one man’s killer app is another man’s poison. But the mobile industry needs a killer something, and that something has emerged as a killer service, and one in particular is taking hold: the mobile internet.

To read the full article, click here.

Tags: mobile tv , mobile internet , direct2 mobile , nick lane

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