Paul Myers of Bappz explains the potential revenue and marketing wonder of the calendar app.
As any ME reader knows, the arrival of the tablet has been greeted with excitement by beleaguered 'old media' newspaper men and women.
There are still question marks over that strategy, of course, given the strong pull of free websites and the rights issues involved in creating rich new content.
But the tablet market clearly has immense potential, and one company, Bappz, believes it has identified the perfect application.
Calendars.
Last month, the firm unveiled its first interactive iPad calendar product with the fire breathing female stunt team, the Fuel Girls.
Article continues belowAdvertisement
ME asked Paul Myers, CEO of Bappz to elaborate on his vision for the space.
Click here to read on.
