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FEATURE: Sleeping giants rise to the iPhone challenge

Stuart O'Brien
FEATURE: Sleeping giants rise to the iPhone challenge

The handset incumbents are finally squaring up to Apple, says MMI's Frank Dickson.

Apple did not copy the rest; it taught them a lesson by making a sleek, sexy and cool phone that people wanted.

Steve Jobs' disciples came out in droves to get their hands on it. Followed by quite a few more people who had never owned an Apple product in their lives.

This is what opened the eyes of the real handset manufacturers. Nokia, Sony Ericsson, Samsung and Motorola now know that there is a high-margin business if they can deliver the right product...

To read the full article, click here.

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Tags: apple , motorola , samsung , sony ericsson , iPhone , Nokia