FEATURE: Mobile social networks poke their heads out

The web’s big social networks have gone mobile, but it’s the ‘pure’ mobile communities that are driving innovation...

But then any discussion of social networking takes you to strange places. And here we have Mark Curtis, CEO of Flirtomatic, describing how his network’s wheeze of giving members the chance to send each other comedy breast enhancements paid off handsomely.

It’s another example of the many virtual gifting ideas that seem to have caught the imagination of mobile social networkers, without yet doing the same for the fixed giants such as Facebook, Bebo and MySpace.

These companies are now targeting mobile, of course, and with no little success in terms of traffic and PR.

But one gets the impression that the real creativity is still occurring among the pure plays many assumed they would squish. Perhaps this is why the mobile incumbents are being so gracious about their new competitors...