Consumers will pay for content they can get for free if it's presented right, says PlayPhone's Ron Czerny.
The impact of iPhone has been enormous, expanding the market for, and the awareness of, mobile entertainment. But it has also unleashed masses of free apps.How can the industry profit from so much free content? PlayPhone CEO Ron Czerny thinks he has the answer.
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Business Development Manager Europe - Mobile Social Games
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Propel London
European Business Development Manager – Mobile Media
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Propel London
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Updated: 25th May 2012
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