Can on-device portal 2.0 nudge mobile internet adoption past a tipping point and into the mass market?
The on-device portal was once seen as the key to unlocking the vast potential of mobile entertainment revenues.This was because of the direct link it provided between consumer and content. But as operators shifted away from one-off downloads to bundled services, the on-device portal had to evolve too.
Can the emergence of ‘on-device portal 2.0’ nudge mobile internet adoption past a tipping point and into the mass market?
Nick Lane, Chief Researcher at Direct2 Mobile and our own ME Research service, investigates...
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