Mobile is starting to contribute to football's bottom line, making clubs sit up and take notice.
If it's true that Man Utd’s biggest star, Christiano Ronaldo, is paid £150,000 per week, and that official club mobile wallpapers cost £3, then the club would have to sell 2.6 million of them to pay the bronzed Portuguese for a year.It puts into perspective the relatively paltry amounts that mobile content can contribute to top-level football clubs in the current highly-inflated financial environment.
And yet Man Utd, along with the other top UK clubs – and the bigger European outfits like Real Madrid – are taking mobile more seriously than ever. Even the smaller clubs have rolled up mobile into broader new media activity.
The digital agency Perform Group, for example, represents Aston Villa, Newcastle United, Middlesbrough, Fulham, Sunderland, West Ham United and others.
Manchester United’s mobile service is managed by Infomedia, which now has a stranglehold on the UK soccer sector thanks to deals with Liverpool, Arsenal, Everton and Chelsea...
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