Vmbc.tv is to offer its Fast Lane mobisodes via the mobile video destination mywaves.
Fast Lane programming is skewed towards 18-34 year old males and includes sketch comedy, soccer, full-contact fighting, cars, girls and more. It’s sponsored by brands such as Puma, AT&T and Castrol GTX. Vmbc.tv predicts the new deal will push Fast Lane streams past four million views in 2007. mywaves aggregates and distributes mobile video programming.Rajeev Raman, CEO and founder of mywaves, said: Fast Lane is a great addition to our line-up of channels. mywaves is providing the ideal portal for advertisers of Fast Lane programming to connect with today's increasingly mobile consumer, the hard-to-reach 18-34 year old male; which is our primary demographic.”
Vmbc.tv is the video business unit of US content specialist Versaly Entertainment. Matthew Feldman, CEO of Versaly, said: "Fast Lane mobisodes are perfectly suited for mywaves users, who are looking for fresh, funny, action-packed, high-quality video content on their phone.”
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