Mobizines creator unveils new web-based mobile publishing channel.
Refresh Mobile's Mippin service went live today with support from many of its Mobizines partners, including GQ, Maxim, Glamour, OK, T3, BBC News, Boing Boing, Perez Hilton, TechCrunch and Engadget.In basic terms Mippin reformats web content for the phone and is supported by community features, so users can rate and share that content with family, friends and colleagues via email, SMS and Twitter.
The service also comprises on-device ‘Mipplets’ - small apps that give quick access to weather, horoscopes and other personalised info.
Mippin is a free service that has just completed a three-month beta testing programme.
Prashant Agarwal, VP of product management at Refresh, said: "It’s absolutely key to our development and adoption by people around the world that we listen to feedback and adapt the service according to what users want. We will continue paying attention to all of the Mippin community, who will be telling us what they want to see most of with our personalisation features and community rating system highlighting the most popular stories of the day."
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