VP EMEA Joanna Shields hints at entertainment plans.
Facebook may extend its Facebook Places social location service to allow people to check-in to entertainment, says the social network's VP EMEA Joanna Shields.
"Just like you could check-in to a location, theoretically you could check-in to a TV show that you're watching," she told the MIPCOM conference in Cannes this afternoon.
"We're not quite there yet, but it's all about data and making that data available. But you can see how we could possibly get there one day."
Such a move would be a grave threat for smaller media check-in services like GetGlue, interviewed by ME earlier this week.
Shields also hinted at the potential for location-based advertising using Facebook Places.
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"If you walked into a store, somebody could actually send you a coupon that's valid for that store," she said.
Shields talked about Facebook's research into how people use social media while watching TV.
"30% of all TV viewers have admitted to being logged onto Facebook while watching a show," she said, although this stat is based on big events like the Super Bowl, the Oscars and the World Cup.
Shields also said that The X Factor is currently generating more than a quarter of a million status updates every day in the UK, even before its live shows kick off.
Meanwhile, Shields took direct aim at Google when talking about how Facebook sees the social web.
"Right now the internet is much more focused on people: people have become the centre," she said.
"The most important word in the internet world today is not 'search'. It's 'share'."
For more on Shields' session, read the MIPCOM liveblog.
