Designed to make it easier for users to find mobile and web apps.
Following a previous announcement, the social network has finally launched its 'App Center' in the US – with other countries to follow – as it attempts to profit from its half a billion mobile users and offer them a richer experience.
The centre has been designed to provide 'high-quality' apps to users, which are recommended based on user feedback.
The platform runs across the Facebook iOS and Android apps, as well as the online version, though it remains unclear whether the service will be launched for BlackBerry and Windows Phone, many of which will be firm Facebook users.
Users are able to preview app details before downloading, while 'Send to Mobile' allows online users to send an installation link to their device for download from the App Store of Google Play.
The platform comes with 600 apps at launch, including titles like Draw Something and Jetpack Joyride.