But head of mobile Henri Moissinac says mobile advertising still has 'open questions'.
Facebook launched its new Deals mobile offers service in the US last night, but will likely wait until next year to roll it out elsewhere in the world.
"Places went live in the UK six weeks after we launched in the US, but it will take longer for this [Deals]," Facebook's head of mobile Henri Moissinac tells ME in an interview.
"Christmas is coming up, and there are more elements to the puzzle."
Moissinac says Facebook wants Deals to be as self-service as possible, to ensure smaller businesses, venues and charities can use it to provide offers and discounts to people who check-in.
However, it seems any launch of a Facebook mobile advertising network reaching its 200 monthly active mobile users is still a way off, as the company focuses its ad strategy online.
"Every time we have a new engineer working on monetisation, it's more efficient to put them on web advertising," he says.
"Mobile ads? What should the experience be? Should we replicate what other people have done on mobile? Clone what we do on the web? These are all open questions."
For more from Moissinac on Facebook Places, mobile gamification and 'the FarmVille of location services', read the full interview.
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