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Exent launching Android games-on-demand subscription service

Stuart Dredge
Exent launching Android games-on-demand subscription service

Wants developers to add their titles.

US firm Exent's business is based on delivering PC games 'on-demand' - users pay a flat monthly fee for unlimited access to its catalogue of nearly 2,000 titles.

The company works with partners to offer the service, including Verizon, Qwest and Comcast. However, now Exent is going mobile, adding Android games to the mix.

"The experience Exent has at merchandising and monetizing content fills a void in the current marketplace and helps Android games reach their revenue potential," explains Exent's website.

"Exent will select only the best apps to optimize the Android experience for consumers and carriers."

Former EA, Digital Chocolate and Hands-On Mobile exec Rick Marazzani (pictured) is overseeing the Android expansion for Exent in his role of director of content and programming.

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The company has been reaching out to larger games publishers, but is also keen for independent developers to add their games to the service.

It's expected to launch later this year, and will likely take the same form as Exent's PC offering, with a monthly flat fee to access a catalogue of Android games.

Tags: casualgaming , exent