Ryan Wuerch bounces back a year after being sacked and sued.
A year ago, Wuerch had his contract terminated by the fallen mobile content delivery firm. Three days later Goldfarb Branham announced a class action suit against Motricity, in which Wuerch and senior executives were accused of 'orchestrating an $11 million insider trading scheme that had devastating effects on the company's performance'.
Despite all this, Wuerch has now launched Solavei, which is described as a social commerce company that pays back consumers for adding new members.
Solavei uses the T-Mobile 4G network. Consumers sign up for a $49 per month unlimited voice, text and data plan and can earn income by engaging friends and family to sign up.
"We are going to make a difference in people's lives by shifting billions of dollars from traditional mass-media advertising into the greatest advertising vehicle today – people," said Wuerch.
"Solavei is the first company to create an economic linkage between mobile service, social commerce and social-networking technology. We give people the opportunity to earn income by using and promoting the services they are already consuming each and every day."
Members earn $20 per month on every three new members that they or someone in their personal network adds to Solavei.
When the income generated is greater than their monthly plan cost of $49, their service is effectively free.
Solavei is in trials and will launch on September 21st.