RingRing Media says it will aggregate available ad space and allocate spend according to network performance.
There's a new mobile media planning and buying agency in town and it's called RingRing Media.Founded by ex-Medio employees Ben Tatton-Brown and Harry Dewhirst, the UK-based company says it will help brands make sense of the 'fragmented' mobile advertising space.
Specifically, it says it will work on behalf of clients to pick the best mix of mobile search, on and off-portal advertising and ad-network inventory from partners including AdMob, Google, Yahoo, Ad Infuse, Millennial Media and Screentonic.
Previously in stealth mode, RingRing Media has already purchased more than 300 million adverts for clients including Moblr, Blue Whale Mail and 123play.com, doubling its revenue growth month-on-month since May this year.
MD Tatton-Brown said: "There is a real need in today’s mobile advertising market for professional and experienced mobile media agencies that can advise brands on their mobile advertising budgets. We are an independent mobile media agency that buys mobile advertising where it works best for our clients."
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