Toffees fans will be able to fill their boots with Infomedia-powered mobile content from June 19th.
InfoMedia services has won an exclusive contract to build and manage a WAP portal and SMS services for English Premier League team Everton.The company will distribute the content via UK operators T- Mobile, Orange and Tesco Mobile, with the service available off-portal too.
The portal will go live on June 19th, offering club news, ticket information, match previews and reviews.
Downloadable content will include official terrace chants from Goodison Park, 3D animated players, goal clips, match imagery, club crests, match highlights from FA Premier League, UEFA Cup, classic archive content and interviews with players and the manager.
In addition, InfoMedia will launch new products such as Player Bundles, Goal of the Month WAP Voting and SMS alert season tickets as well as new revenue streams via third party advertising and search.
Everton's new mobile services will be cross promoted via the club's official media channels, including evertonfc.com, display advertising inside Goodison Park, in local press and radio and also via mobile marketing.
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Mark Rowan, head of communications at Everton Football Club, said: “We at Everton are always looking for new ways of optimising the experience of our fans. The Club are keen to embrace new technologies and fully believe that there is a big future for us in the mobile market."
InfoMedia commercial director Michael Tomlins said: “InfoMedia continues to push what is achievable via the mobile channel. We strive to create and manage the very latest infotainment and services and deliver them via our operator partners and for the growing off-portal market.”
