Vroom for everyone to make some cash.
New analysis of the space by UK body innovITS suggests the market is ready to explode, giving added incentive to manufacturers such as Audi, BMW and Ford, which are already placing increased focus on the connected car idea.
It's also an opportunity for mobile companies like Qualcomm, which won a stack of press coverage for its collaboration with Audi at Mobile World Congress in Feb.
Audi’s Mobile Media Interface (MMI) will soon be available on select Audi A8 vehicles; BMW has unveiled a concept Mobile Application Store, allowing drivers to download to mobiles on the move; and Ford has launched its own Mobile App Developer Network to support applications which integrate with its SYNC in-car computing system.
However, innovITS has warned about a lack of testing in scaled and connected environments, and has plugged its own ADVANCE test track, which hosts private GSM and Wi-Fi networks.
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