Enpocket has created a “Love Predictor” to promote Paramount’s film Stardust.The Stardust Love Predictor will be rolled out across Paramount’s global mobile network with UK, Spanish, German, Swedish, Dutch and Danish versions included on country specific Stardust mobile internet sites.
In tune with the film’s strong theme of destiny, Love Predictor enables consumers to enter names and birthdates to find out how well matched they are with their loved one. The Stardust mobile internet site will be promoted on shortcodes on outdoor, online and press media in the UK, Ireland, Germany, France and Australia.
Heath Tyldesley, director of interactive marketing at Paramount Pictures, said: “The mobile mechanic fits perfectly with the core demographic of the film, principally 14 – 30 year old females. We see mobile as a key channel to help build anticipation and engagement around major feature film releases.”