Portuguese operator uses End2End's Smart Pricing solution for pay-per-play, rental and more.
Optimus claims to be the only network in its country to offer these kinds of retail sweeteners to its gaming consumers. The system permits full game buy, pay-per-play, rental, try-before-you-buy and time-limited play.
Nuno Lopes Gama, head of mobile internet, data and application services at Optimus, said: “Smart Pricing helps us to better target new segments in our subscriber base, consumers that we have not been able to reach before without cannibalising on the sales to our premium gamers.”
In recent months, End2End has closed similar deals with Vodafone Essar and Cometa Mobile Indonesia.
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