Danish platform provider says the tactic offers a path to greater revenue.
The mobile games payments process must be taken outside the operator portal and into the application itself if the industry wants to increase revenues, says End2End Content Services.The firm believes ‘smart pricing’ can entice the 30 per cent that play embedded games to start downloading them. It says the offer of a download with a retail wrapper that connects to a server for payment could transform the sector.
Sven Hålling, VP of marketing at End2End Content Services, says: “With smart pricing we can charge the consumer small amounts on a regular basis, or per session, instead of chunky download fees. It allows consumers to dip their toes, while not hurting the premium revenues that quite a few consumers obviously are prepared to pay.”
However, Halling did warn that these tactics must not add extra strain on the submission process, and be consistent across all storefronts.
'In-app' billing is an emerging trend, with Tanla buying Finnish specialist Openbit (which powers payments for Nokia Maps downloads) for $18.6 million back in June.
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Check back at mobile-ent.biz tomorrow for our in-depth look at the future of mobile payments.
