46 per cent of total demand will come from 'new' economies by 2017.
The NDP DisplaySearch Tablet Quarterly says shipments of tablet PCs are expected to grow from 72.7 million units in 2011 to 383.3 million units by 2017.
Within this, emerging markets are expected to account for up to 46 per cent of worldwide shipments by 2017, an increase from the 36 per cent share in 2011.
NDP says China and Asia Pacific are leading the emerging market regions, but Brazil, India, Russia and Turkey are catching up.
It adds that the introduction of tablets from new brands, such as Aakash in India, and established brands, such as Dell in China, is boosting competition and adoption.
“The emerging market opportunity for tablets has been flying under the radar mainly because the device brands aren’t household names and there are concerns regarding the sustainability of the market,” said Richard Shim, NPD DisplaySearch senior analyst.
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“However, we are beginning to see investments by some of the better known brands in developing regions, and we expect this to not only continue but to flourish as competition improves.”
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With so many new entrants in the tablet market it will be interesting to see which companies will end up on top. Advertising and positioning will play key roles in determining sales. I believe that Apple has a huge lead in this industry not because they were one of the first but because they positioned their product to be utilized by anyone whether a student, doctor, salesman, etc.
Glen Suh
www.tapit.com
Glen Suh Jan 31st 2012 at 12:50AM
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