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Email still reigns supreme in US mobile web usage

Stuart Dredge
Email still reigns supreme in US mobile web usage

But social networking is on the rise.

41.6% of the time US mobile users spend on the mobile web is devoted to email, according to new stats from The Nielsen Company.

That's the most popular usage, followed by portals (11.6% of time), and social networking (10.5%). However, the latter is on the rise, up 28% year-on-year.

Music and video/movies have also grown strongly in the last year, with Nielsen saying both categories showed a 20%-plus rise in terms of their share of mobile web activity year-on-year.

By contrast, news and sports saw a more than 20% drop each in the same period. Here's the chart, which shows how much time US mobile users would spend doing each activity if it was crunched down to one hour:

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"Although we see similar characteristics amongst pc and mobile internet use, the way their activity is allocated is still pretty contrasting," says Nielsen's Dave Martin.

How? On the non-mobile web, social networking is the top category for timeshare with 22.7%, followed by online games (10.2%), email (8.3%) and portals (4.4%).

"While convergence will continue, the unique characteristics of computers and mobiles, both in their features and when and where they are used mean that mobile Internet behavior mirroring its PC counterpart is still some way off," notes Martin.

Tags: nielsen