iZendev has published an eBook that aims to help iPhone developers master the art of iPhone app promotion.
Written by programmer and author Charles Rose, it's called Secrets Of iPhone App Marketing: How To Get Your App Noticed & Increase Your Sales. It does what it says on the tin, clearly.
The book advises on everything from writing press releases and the best app review websites through to pricing and advertising. iZendev claims more than 1,000 hours of research has gone into the book, which means 41 solid days for Mr Rose.
The book costs $49 and is available from iZendev's website. It looks set to find an audience, as the competition on the App Store is getting fiercer by the week. There are currently more than 65,000 iPhone apps available, but sales are hard to come by for apps that don't make it into Apple's category charts.
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