Data speed and security are some of Britain's key digital commerce problems.
Online retailer eBay plans to take on Parliament following the submission of its 'Mobile Manifesto', which reveals the steps that must be taken to for the UK's digital communications economy to grow.
The report examines seven key areas that the industry and policymakers must absorb as results show hesitant and frustrated consumers are reluctant to make purchases due to a number of factors.
eBay claims 45 per cent of consumers are unhappy with mobile data download speeds as 73 per cent would spend more via optimised mobile retail sites.
Further results show security fears have reared its head again as 68 per cent have concerns about giving personal details over a mobile connection.
The seven manifesto areas include:
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* Faster mobile broadband/better coverage
* Supporting cross-border trade
* Mobile optimisation
* Mobile and local (mobile technology enabling local services)
* Mobile payments
* An open mobile internet (net neutrality)
* Skilling up for next generation mobile
eBay is also appealing for the government to drive the introduction of 4G connectivity to allow next-generation broadband in 2013.
When compiling the report, the firm also contacted network providers and retailers including the likes of Three and Marks & Spencer to deliberate the future of mobile and how beneficial it is to companies.
Miriam Lahage, VP of global fashion at eBay, said: "As smartphone and tablet ownership increases there will be even greater potential rewards for companies investing in mobile, and this is particularly true for retailers.
"At eBay in the UK we now see around ten per cent of sales by value transacted on mobile devices, but we need the right infrastructure in the UK to match this demand. For retailers, it's about putting mobile at the heart of your strategy and creating a site that is optimised for every device."
eBay's move follows the revelation it will be creating IR-based apps and is set to hit $5 billion in m-commerce profits by the end of 2011.
To tweet about the move, the Twitter hashtag is #ebaymobilemanifesto.
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