Up from $5bn in 2011.
The online marketplace announced it was on target to reach the $5 billion mark by the close of 2011 back in November, which was largely thanks to the 56 million plus downloads of its mobile app.
Following that milestone, eBay CEO John Donahoe is counting on the firm to notch up $8 billion via mobile sales in 2012.
He made the announcement at CES in Las Vegas and said that the eBay mobile app has now received more than 65 million downloads.
Additionally 890,000 new eBay shoppers made their first purchase via mobile in 2011, which is a 113 per cent growth on 2010.
eBay payment platform PayPal also saw a large increase in mobile use, generating $4 billion in 2011, up from $750 million in 2010. This led Donohoe to reveal that PayPal is set to pass $7 billion in mobile payments this year.
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This is amazing. It is clear that mobile commerce is going to be the most convenient way to purchase goods and services. eBay seems to have the right recipe, and after their recent acquisition of where, it seems that their mobile platform has every base covered. It will be interesting to see the evolution of mCommerce as more and more consumers adapt to smart phone usage and consumption.
Glen Suh Jan 12th 2012 at 7:59PM
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