Simon Burke becomes chairman of mobile voucher redemption specialist.
The appointment is another indication that the UK firm is gearing up for a serious tilt at the big time; earlier this month it hired ex-AdMob number two Russell Buckley as its chief marketing officer.
Burke is a big name in UK retail, having also been chairman of toy giant Hamleys and a board member at Virgin Megastores, W H Smith, Majestic Wine and others.
Eagle Eye Solutions has a platform that delivers mobile vouchers that can be redeemed using existing Chip and PIN pads, so there's no need for a major upgrade of retail/EPoS systems.
It already works with Comet, Aurora Fashions, Blockbuster and Virgin Active.
Burke said: “I am very pleased to be joining Eagle Eye. Mobile vouchers are the next big thing in retail and leisure.
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"This technology offers the only easy way to redeem these vouchers securely and in a way which tracks the usage, both of which can be invaluable to businesses."
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