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EA is Vodafone's 'hero'

Stuart O'Brien
EA is Vodafone's 'hero'

Need for Speed Undercover is the operator's flagship game across Europe this autumn.

The latest installment in EA's Need for Speed franchise has been chosen by Vodafone as its flagship ‘Hero Game’ for Europe this winter.

Need for Speed Undercover will be released simultaneously across Europe on November 14th, supported by an extensive co-marketing campaign.

To recap, Vodafone’s now well-established 'hero game' programme picks out titles that offer the best co-marketing synergies across local opcos, publishers, IP owners and retail channels.

Need for Speed Undercover itself features up to eight tunable cars, including the Porsche 911 and Nissan GT-R, and multiple race types including Circuit, Sprint, Speed Camera, Highway Battle and Bounty.

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Tags: vodafone , ea , electronic arts , ea mobile , need for speed undercover