24-7 Entertainment has launched a dual delivery store for Hutchison 3G Austria.
The store features a ‘download to own’ and subscription offer. The former features over 3.3 million audio tracks in MP3 and WMA and over 60,000 video tracks in WMV, all of which can be delivered simultaneously to a mobile and online account. Realtones will be added shortly. Audio tracks are available between €0.99 and €1.29 and video tracks are €1.99.The subscription service, called MoreMusic, offers a weekly sub for €2.99, and a monthly sub for €10. Universal Music is the only major participating.
“We are very pleased to be working with 3 in Austria who is clearly a frontrunner in over-the-air multimedia services. 3 understands that ‘choice’ is the key in providing a successful download service”, said Frank Taubert, CEO, 24-7 Entertainment.
“It is no longer sufficient to just provide download-to-own options for mobile, one needs to delve even further and expand the consumer’s choices as 3 has done by also offering a tiered pricing subscription model”.
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