Good news for the mobile biz or more ammunition for the 'Broken Britain' brigade?
Emailing, news headline reading and social networking are the top activities among drunken mobile users, according to so-called Pulse survey data published by UK operator O2.
In short, O2 has detected a surge in the use of its mobile internet services between 10pm and 11pm – traditional closing time in the UK's pubs and bars (yes, overseas readers, you read that correctly).
Specifically, 42 per cent of respondents use their phones to send late night emails at least once a week.
A third visit social networking sites like Facebook to change their status or check out what their friends are doing and one in five are downloading music.
O2 says men are driving this trend, accessing the internet on their phones nearly twice as often as women over a three month period (56 times on average, compared to 34 times).
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Furthermore, a third of all MMS messages on an average day are sent between 10pm and 5am.
Antony Douglas, Head of Content for O2, said: “The O2 Pulse research confirms that one of the first things people do on their way home from a night out is surf the web from their mobile. With applications and the internet now so easily available, customers are hungry to chat, gossip, play and Facebook the small hours away on their phones, which might lead to a few embarrassed red faces in the morning – and not just from over-dosing on chilli sauce.”
