An attempt to claw back some interest from users.
When OMGPOP launched Draw Something, the pictionary-style game looked set for Angry Birds-like success as it notched up 50 downloads in 50 days.
However, gameplay has waned since Zynga bought the startup for $180 million, with a third of Brits claiming they're bored of it, while overall global daily active users fell from 14 million to ten million in May.
Now, Zynga says the game will be available in 12 new languages – formerly just English – including French, Italian, German, Spanish, and in particular, Chinese.
Of course, the latter will likely be a key region for the firm, given it's new status as the world's largest smartphone market.
It seems Zynga has taken note of this too, partnering with China's mini-blog social network, Weibo, in a similar way it has done with Twitter around the rest of the world.
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