Microsoft is to launch a limited edition Joy Division Zune an unknown pleasure indeed.
The bizarre cross promotion will see the 80GB device launch at the same time as the release of a Joy Division documentary DVD in the US on June 17th. The movie will come preloaded on the device.The black $399 Zune will be engraved with a Joy Division design by Peter Saville based on the cover art from the band's 1979 album "Unknown Pleasures." It seems quite apposite given the Zune’s relative lack of success. Only 500 units will be made.
What a strange promotion; Microsoft the giant nerdy corporation and Joy Division, the epitome of introspective English miserableness.
Microsoft claims to have sold more than two million Zunes since launch last year.
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