Shape up with more features and customisation, or ship out.
Services to let anyone create their own iPhone app are multiplying like rabbits, but Apple is reportedly set to crack down on DIY services that churn out little more than glorified RSS feeds.
TechCrunch claims that Apple has already been in touch with some of the larger DIY firms to explain how they can avoid having their customers' apps rejected from its App Store.
"Apple doesn’t appear to be opposed to ‘app generators’ and templates per se, but in the last month or so it has started cracking down on basic applications that are little more than RSS feeds or glorified business cards," explains the story.
"In short, Apple doesn’t want people using native applications for things that a basic web app could accomplish."
It suggests that one service, Appmakr, is already starting to introduce new features like in-app purchases, push notifications and offline access as a result of its conversations with Apple.
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Meanwhile, Medialets CEO Eric Litman says the only sensible response from the DIY platforms is to "invest in building out considerably more flexibility into their platforms to allow each app to differ from the others they build".
He also suggests they should include more features, and ensure that apps created by their customers feature design and user interface elements that are "representative of what Apple wants to see in every app".
