Music, hundreds of characters, and even some clever camera fun.
Disney has launched a new free iPhone app based on its Disney.com website, offering a mixture of music, videos, games and personalisation.
The app (App Store link) offers news, and photo frames and audio greetings from hundreds of Disney characters.
It also offers streaming music from the Radio Disney station, music videos, and links to Disney-related songs in Apple's iTunes store.
Users can also watch videos from the Disney.com site, and download and play games based on the company's stable of characters.
The most innovative feature, though, is called Click2Life. It gets users to take photos of images on the Disney.com website using their iPhone camera, turning them into interactive characters and elements within the app.
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"We're not simply recreating Disney.com on your iPhone or iPod touch," says Disney.com VP Jason Davis. "Features like Click2Life utilise iPhone's revolutionary functionality to create exciting new ways to interact with Disney characters and content."
Of course, using the camera means youngsters with iPod touches won't be able to access this feature. Even so, it sounds like there'll be plenty of other content to make up for it, and Disney says it plans regular updates too.
It sounds like a no-brainer download for those iPhone moms that Greystripe was talking about earlier this week.
