Inevitably, Walt Disney Internet Group has discovered the mobile comic
The division of the Mouse Corp is to launch ‘Disney Mobics’ in India. Reliance subscribers will be able to download daily comic strips for 3 rupees, while Airtel and Hutch subscribers can download longer stories for around 50 rupees. T N Prabhu, director of WDIG, said: “India is a priority market for our company. This is a new initative that we have developed for the India market.”Disney is making the mobile comics available in two categories — daily comic strips and entire comic stories. In the daily category are Mickey and Winnie the Pooh, while Pirates of the Caribbean will be the first book available for download.
The company plans to introduce one character a week and hopes to make at least 35-40 comic characters available by the year end. It says the comics can be downloaded by over 300 handsets.
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