Mobile publisher partners with WIN to manage its shortcodes and content.
During July and August the shortcode will feature in an advertising campaign in six different gaming and puzzle magazines.
The code will allow readers to download games including Sudoku and Pictoplay.
Magazine running the campaign include Puzzle Corner Special, Sudoku Puzzles, Sodoku Puzzles Collection, Sudoku Easy, Killer Sudoku, Fundoku and Kriss Kross.
Rob Stevenson, Sales Director UK and ROI at Digital Chocolate, said: “WIN plc’s content management platform has allowed us to utilise new mobile distribution channels to help sell mobile games to consumers via a variety of different gaming magazines.”
Graham Rivers, CEO at WIN plc, said: “This campaign is the first of what we believe will be a series of campaigns with Digital Chocolate to deliver mobile games across various regions and penetrate new pioneering distribution channels.”
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